Carlos Brody explains the science of decision making
Making decisions involves a gradual accumulation of facts that support one choice or another. A person choosing a college might weigh factors such as course selection, institutional reputation and the quality of future job prospects.
In a set of experiments aimed at finding out how the brain tallies this information prior to making a decision, Princeton researchers have found that wrong decisions originate with faults in the incoming information rather than the brain's decision-making process. In this Research at Princeton podcast, Carlos Brody, an associate professor in the Princeton Neuroscience Institute and the Howard Hughes Medical Institute, explains how the team went about studying this decision-making process.