Look over there! A study of group gawking in crowds overturns what we thought we knew about human behavior

Tuesday, May 1, 2012

Princeton researchers Andrew Gallup and Ian Couzin studied street crowds to identify what makes us follow the gazes of perfect strangers and look up at something that everyone else seems to be watching. The researchers found that, contrary to research conducted in the 1960s, the copying of other people's actions is much less strong than was observed in those early studies, and people do not reach a "tipping point' at which everyone starts to look. The work was covered in Discover Magazine's blog, Not Exactly Rocket Science.